{"id":191,"date":"2023-10-05T19:20:33","date_gmt":"2023-10-05T19:20:33","guid":{"rendered":"https:\/\/tiendaneolo.com\/tutoriales\/?p=191"},"modified":"2023-10-05T19:22:32","modified_gmt":"2023-10-05T19:22:32","slug":"como-agregar-google-tag-manager-y-por-que-hacerlo","status":"publish","type":"post","link":"https:\/\/tiendaneolo.com\/tutoriales\/como-agregar-google-tag-manager-y-por-que-hacerlo\/","title":{"rendered":"C\u00f3mo agregar Google Tag Manager y por qu\u00e9 hacerlo"},"content":{"rendered":"\n

Seguramente quieras que tu Tienda tenga los mejores resultados, \u00bfno?<\/p>\n\n\n\n

Entonces, tienes que integrar Google Tag Manager, porque te permite acceder a herramientas y funciones que te ayudar\u00e1n en la recopilaci\u00f3n de datos sobre el comportamiento de los visitantes de la tienda online.<\/p>\n\n\n\n

La buena noticia es que, con Tienda Neolo, la integraci\u00f3n es s\u00faper f\u00e1cil. <\/p>\n\n\n\n

\u00a1Sigue leyendo y compru\u00e9balo!<\/p>\n\n\n\n

Paso a paso: c\u00f3mo integrar Google Tag Manager a Tienda Neolo<\/h2>\n\n\n\n
    \n
  1. Abre Google Tag Manager<\/a> y haz clic en Espacio de trabajo<\/strong>. En la parte superior de la ventana, ver\u00e1s tu ID de contenedor, que tiene el formato “GTM-XXXXXX”.<\/li>\n\n\n\n
  2. Luego, copia el c\u00f3digo de verificaci\u00f3n que Google te proporciona.<\/li>\n\n\n\n
  3. Ve al panel de tu Tienda y elige Integraciones, C\u00f3digos de terceros<\/strong>. <\/li>\n\n\n\n
  4. Busca Google Tag Manager (ID de verificaci\u00f3n) <\/strong>y pega debajo el c\u00f3digo de verificaci\u00f3n.<\/li>\n\n\n\n
  5. \u00a1Guarda los cambios para terminar!<\/li>\n<\/ol>\n\n\n\n

    \u00bfTe imaginabas que ser\u00eda as\u00ed de f\u00e1cil?<\/p>\n\n\n\n

    Ventajas de agregar el c\u00f3digo de Google Tag Manager en tu Tienda Neolo<\/h2>\n\n\n\n

    Agregar el c\u00f3digo de Google Tag Manager (GTM) <\/strong>tiene muchas ventajas:<\/p>\n\n\n\n

      \n
    • Mejora el an\u00e1lisis web:<\/strong> Google Tag Manager permite a\u00f1adir etiquetas de seguimiento de Google Analytics, lo que facilita la recopilaci\u00f3n de datos sobre el comportamiento de los visitantes de la tienda online. <\/li>\n<\/ul>\n\n\n\n
      \n

      Estos datos se pueden utilizar para mejorar la experiencia del usuario, optimizar las campa\u00f1as de marketing y tomar decisiones de negocio m\u00e1s informadas.<\/p>\n<\/blockquote>\n\n\n\n

        \n
      • Permite la personalizaci\u00f3n de las campa\u00f1as publicitarias<\/strong>. La plataforma facilita adem\u00e1s la creaci\u00f3n de etiquetas de remarketing, que permiten mostrar anuncios a los visitantes de la tienda online que ya han visitado el sitio web. <\/strong>Esto puede ayudar a aumentar las ventas y el retorno de la inversi\u00f3n (ROI) de las campa\u00f1as de marketing.<\/li>\n\n\n\n
      • Mejora de la conversi\u00f3n,<\/strong> ya que posibilita la creaci\u00f3n de etiquetas de seguimiento de conversiones, que permiten medir el rendimiento de las campa\u00f1as de marketing. \u00a1Clave para identificar las estrategias que funcionan mejor y optimizar las campa\u00f1as para aumentar el n\u00famero de ventas!<\/li>\n<\/ul>\n\n\n\n

        En definitiva, agregar el c\u00f3digo de Google Tag Manager a Tienda Neolo puede ayudarte a medir y mejorar el rendimiento de tu negocio.<\/p>\n","protected":false},"excerpt":{"rendered":"

        Aprende c\u00f3mo integrar Google Tag Manager en tu Tienda Neolo con este paso a paso<\/p>\n","protected":false},"author":4,"featured_media":195,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[7],"tags":[],"class_list":["post-191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tiendas-online"],"yoast_head":"\nC\u00f3mo agregar Google Tag Manager y por qu\u00e9 hacerlo - Tutoriales Tienda Neolo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tiendaneolo.com\/tutoriales\/como-agregar-google-tag-manager-y-por-que-hacerlo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo agregar Google Tag Manager y por qu\u00e9 hacerlo - 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